Yandex called “main themes” 2018: sports, smartphones, and Kobzon

photo: Natalia Muslinkina

As a criterion to determine the theme of the year, the experts used a number of references throughout the year as a whole, and “the largest wave of interest”, that is, a noticeable increase in the number of requests in a given period of time. In particular, the drafters of the rating was interested in the queries on the subject has not previously been used in the formulations.

Two major Russian events of the year, judging by the search queries become held in Russia the world Cup and the winter Olympics in Pyeongchang. Among the topics to sports non-Russians, including looking for information about a fire in shopping center “Winter cherry”, the presidential elections in Russia and raising the retirement age.

Among the people, which the Russians were looking for most other, many also were athletes in the “top three” included players Igor Akinfeev and Artem Dzyuba and mixed martial arts fighter Habib Nurmagomedov.

photo: Gennady Cherkasov

Separately, Yandex leads the list often mentioned in search queries of people who died in 2018 . Almost all of them were cultural figures — most residents of Russia searched the Internet for information about pop singer Joseph Kobzon, film Director Oleg Tabakova and actor Nikolay Karachentsov. Among the ten people whose death caused the Russians have the strongest response, two were foreigners — British physicist Stephen Hawking and American rapper Casey Onfroy, better known under the pseudonym XXXTentacion. Hawking is also the only one of the ten in the list of persons, whose activities had nothing to do with either music or theater.

In the category “new items” almost all predstavlennye items were new smartphones, and among interested the Russians in 2018 almost all of the films were American, with the exception of the Russian painting “move up” and “Ice.”

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