Who is behind the new discounter “Grosik”?

He owns the largest grocery retailer in Belarus.

For access to the market of Belarus a new hard discounter “Grosik” the company “eurotorg”, the owner of the biggest Belarusian retail network “Euroopt” writes tut.by.

— Managing company “Grosik” is called OOO “Klondike Retail”, which is a subsidiary of “Evrotorg”. In the future stores under the trademark “Grosik” will develop on the basis of already existing facilities. The focus will be on the lowest possible prices — even lower than their “Hit”. And the rate on the Belarusian goods. The company’s founders aim to oust the Russian discountinue networks, which today have very strong positions in the regions, — said the source.

We will remind, the first store hard discounter “Grosik” should open on 25 February in Slonim on street Brest, 42A. Before there was the shop “Euroopt”. The company has declared that the development of the new network will begin with the regional centers. The retailer expects to cover regional cities with a population of about 50 thousand people. After this “Grosik” can come to Minsk and regional centers. Store in Slonim will be a pilot.

New retailer positions itself as a hard discounter. That is on the shelves promise products at competitive prices by reducing costs: a small number of staff, limited range, simple equipment.

“Evrotorg” is the largest grocery retailer in Belarus with 19% share of the market of retail trade in food products (2018). Daily shopping network serving about 1 million customers in 323 settlements of Belarus. The company also develops the largest service for grocery deliveries in the CIS, with more than 3.6 million orders in 2019.