Far from record-breaking iPhone and iPad sales did not prevent the devices to become the most popular devices in the new year period. At the end of December the number of activations of the gadgets more than doubled compared to figures from three weeks ago.
These data lead Analytics consulting firm Localytics.
The most popular device is the 9.7-inch iPad sixth generation. The number of activations in advance of next week rose more than 200% compared to traditional indicators. Analysts attributed this surge of demand for the tablet with number of promotional offers from U.S. retailers like Amazon, Best Buy and Walmart, which offered the tablet at a discount from 80 to 100 dollars depending on configuration.
Which iPhone is most activated in the pre-holiday period
No less remarkable representative of the leaderboard by the number of activations was the iPad mini 4, which surpassed in popularity even the 12.9-inch iPad Pro. Despite more than three years of age and nieaktualne by modern standards hardware compact tablet is still in demand, once again proving that devices with large screens interesting not for everyone.
Rating of activation of Apple products in the period before the holidays
But the most surprising presence in the list of Localytics device such as iPhone Xr. No price, no compromise the functionality has not deterred consumers from purchasing conventionally available flagship 2018, giving it an 88% increase in the number of activations. Not scared so much that iPhone Xr and became a leader of the last four years, beating even last year’s the Trinity, which consists of iPhone X, iPhone 8 and iPhone 8 Plus.
The most popular Apple products in the new year period
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