Russia wants to ban advertising mixes for breastfeeding

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The document appeared in the electronic database of the lower house of Parliament, reports RIA Novosti.

The authors emphasize that advertising of breast-milk substitutes and related marketing activities often encourage mothers to abandon breastfeeding in favor of artificial.

In this regard, the senators propose to ban advertising of breastmilk substitutes, including through the use of special display of goods, discount coupons, bonus products, sales, etc.

According to the developers, such advertising shall not contain assertions about the benefits of artificial feeding of children.

In addition, indicate the parliamentarians, manufacturers of infant formula have to warn buyers about the age restrictions of the use of such products and the need for specialist advice.

The senators believe that their initiative will reduce the probability of making unreasonable decisions about refusal of breastfeeding and early management of complementary feeding products.

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