“On the heels”: Instagram overtakes Facebook

Photo: PlusOne

Over the past year the number of Ukrainian users in Instagram increased by 50.7 per cent.

As of March this year, the number of Ukrainian users of Instagram grew from 7300000 to 11 million people, PlusOne.

“If the growth rate of the Ukrainian audience of Instagram continues, by the end of 2019 this social network in Ukraine, are very close in terms of audience to Facebook” – reported in the Agency.

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The largest share of users recorded in Chernivtsi – 71,51%. Lead also Kiev – 68,15% and Ternopil – 64,02%. The lowest percentage of individuals who “sit” in the social network is in Nikolaev – 39,07%, Chernihiv – 33,86% and Zaporozhye – 33,53%.

By age, the largest share of Ukraine’s Instagram users are at the age group of 25-35 years – 4 million people. However, this group is only 54,29% of the total population of the country.

In Facebook and Instagram reported that it has blocked more than 2632 pages, which were created by the users from the Russian Federation, Iran, Macedonia, and Kosovo. The reason was not problems with the content as it was before and “coordinated non-typical behaviour” of these groups, accounts and pages.


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