McDonald’s will introduce a new technology in service


Dynamic Yield Ltd is the largest buying McDonald’s for the last 20 years and the first over the last few years. Photo: news.pn

McDonald’s has bought an Israeli developer of artificial intelligence technologies Dynamic Yield Ltd.

The exact amount of the transaction is unknown, but is around $ 300 million, reports The Wall Street Journal.

Dynamic Yield Ltd is the largest buying McDonald’s for the last 20 years and the first over the last few years.

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The main direction of the Dynamic Yield Ltd – technology that automatically choose what to show on the screens in the institutions. Among them: weather, time of day, the number of visitors. For example, in the heat of the electronic menu show offers refreshing drinks or ice cream.

Among the clients of the Dynamic Yield – IKEA, Fendi and Forever 21. The company will continue to work with them as a separate unit after the transition in the property of McDonald’s.

Chinese state news Agency “Xinhua” introduced the first female presenter of the news.It was created on the basis of artificial intelligence.

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