Facebook globally change the algorithm settings feeds. Now the visitors of the social network the film will be more updates from friends, less news and free advertising. This will allow you to spend less time on the social network and make it more meaningful, according to mark Zuckerberg (Mark Zuckerberg), the owner of Facebook.
The change could hurt news organizations and other companies that rely on Facebook to share your content. The idea is to help people to connect more often to help them feel less overwhelmed and isolated.
“Research shows that when we use social media to communicate with people who actually care about what happens to us, it may be useful to our well being. Passively read articles or watch videos – even if they are entertaining or informative – maybe not so good,” said mark Zuckerberg.
Now there will be less messages from brands, pages, and media companies more from people. There will be less video, which Facebook considers “passive”. This step will not affect the is – users will continue to see the same ads as before, “meaningful” or not. But companies that use Facebook to communicate with their customers without paying for advertising, will experience difficulties.